Twitter pulls a Facebook, fills your stream with photos and videos — but will it help or hurt?

Gigaom

Twitter quietly rolled out a new feature — or irritant, depending on how you look at it — for users of its website on Tuesday, as well as for its iOS and Android apps: photo and video previews now show up as expanded images directly in a tweet, instead of requiring users to click on a link. Some fans of the move welcomed the new feature, but others seemed taken aback by all of the multimedia filling their streams, and by the Facebook-style feel it gives to Twitter.

While the company said in a blog post that it made the changes so that users could enjoy their friends’ photos and videos more easily, it seems fairly obvious that the move is also being driven by a desire to boost Twitter’s advertising revenue. That’s the same thing Facebook sees when it looks at Instagram, as Om notes, and presumably…

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